Whimsy.
A while before Christmas I bought a bobble-headed statue of the Marvel Cinematic Universe interpretation of a Norse god. I took a photo. The next day, I took another photo.
Thus began the recorded adventures of Heimdall. It was fun, and I kept going. Now a few people ask after him if I go a while without posting a photo. It’s the kind of internet whimsy towards which I am normally quite scathing, but it turns out that this kind of thing is fun to do. So there you go.